The best PPC partner is not the one promising the lowest cost per lead; it is the one that can connect spend to qualified commercial outcomes.
Paid search can create fast feedback, but weak conversion tracking, broad targeting and poor landing pages can make attractive dashboard metrics commercially misleading.
Keep ownership and access clear
Your business should have appropriate access to the Google Ads account, analytics, tag manager and landing-page data. Confirm billing, permissions and what happens to campaigns if the engagement ends.
Verify the measurement plan
Ask how calls, forms, purchases, offline outcomes and lead quality will be captured. A campaign cannot optimise reliably when every submission is treated as equally valuable.
Evaluate the testing system
Look for a documented cadence covering search terms, negatives, bids, audiences, ads, offers and landing pages. Testing should answer business questions rather than change settings for the sake of activity.
Hypothesis and success metric
Controlled budget
Sufficient learning period
Recorded conclusion
Clear next action
Compare economics, not isolated metrics
Cost per click and cost per lead matter, but margins, sales conversion, repeat value and capacity determine what is sustainable. Compare the proposal with Promobal’s paid advertising service and the budget guide.
Useful next steps
Continue with the guide or service page that matches your current decision:
Frequently asked questions
Should the agency own my Google Ads account?
The business should retain durable access and understand ownership. Use role-based permissions for partners.
How much ad budget should I start with?
Use a test budget large enough to generate decision-quality data without risking essential cash flow. The right amount depends on click costs, conversion rates and sales economics.
Promobal editorial note: this guide is designed to help Delhi businesses make a clearer marketing decision. Costs, timelines and results vary by starting point, competition, offer quality and execution; no outcome is guaranteed.